3 Online Reputation Management Case Studies

In the modern digital era, it’s not enough to have excellent products or services. You also need to have a stellar reputation in order to attract new clients and customers.

But if you don’t have much of a reputation, or if your reputation has suffered recently, you may need the help of an online reputation management team. Today, let’s take a look at three online reputation management case studies to see what we can do for you.

What is Reputation Management?

Reputation management, in a nutshell, is the art and science of tracking, evaluating, and altering your brand’s online reputation through a variety of different means. Reputation management can be pursued through a few different tactics:

• You can speak to negative reviewers and try to get them to change their reviews
• You can pay for positive reviews of products or services
• You can inspire positive customers to leave as many reviews as possible
• You can interact with customers on Facebook and other social media profiles
• You can remove negative reviews or mentions from some sites/sources

When combined and used wisely, these efforts can have a broad, positive impact on your business’s reputation.

Why Does Reputation Management Matter?

In this day and age, reputation management matters significantly because many customers and clients won’t give your brand a chance if it doesn’t have a sterling reputation. In fact, lots of people won’t buy anything from a company unless it already has excellent reviews from previous or current customers.

If your reputation takes a negative hit, such as a series of negative reviews on several sites from a single disgruntled customer, it could seriously harm your business for a long time to come. Online reputation management enables you to counteract these effects and continue to draw new business to your brand.

3 Online Reputation Management Case Studies

With that in mind, let’s take a look at three distinct online reputation management case studies that our experts completed in the past. They’ll serve as good examples of what to expect if you decide to work with us.

Reputation Recovery for Medical Specialist

Previously, our brand was contacted to repair the reputation of a medical specialist. The medical specialist’s reputation had been seriously injured by a former patient, who claimed that the specialist was responsible for health convocations after they left their care.

Our medical specialist was firm that this wasn’t the case, but it didn’t matter: the damage had already been done. By the time the specialist came to us, they were already seeing significantly less business than before.

Our online reputation management team got to work. We spoke to the negative review writer and convinced them to stop their campaign of review bombing. We also reached out to several review platforms and managed to remove the negative reviews on the grounds that they were emotionally driven rather than factual.

In time, the medical specialist's reputation recovered, and business resumed as usual.

Growing a Brand’s Reputation for New Business

Our team was also contacted by a new small business that wanted to grow its reputation faster than usual. Our client operated within a very competitive niche with several similar businesses and wanted to stand out with their client or customer testimonies.

We spoke to current and previous customers of the brand and asked them to leave positive reviews. More importantly, we developed several tactics and marketing strategies that the small business could use to reach out to current customers and ask for positive reviews later on.

These two approaches combined – in conjunction with a positive marketing campaign – led to a massive increase in business and brand reputation. In no time at all, this new startup was making waves in its industry and was attracting much more attention to its website than it was previously.

Detaching a Brand from Negative Results

We were also contacted by a brand that needed assistance recovering from a negative reputation. A less-than-stellar product launch and a few mistakes from the marketing team led several customers to spread negative word of mouth about the company.

Our team counteracted this by:

• Launching a social media marketing campaign, emphasizing customer connection and dedication on the part of our client
• Removing unnecessary negative reviews and review repeats from popular sites like Yelp
• Practicing outreach strategies to current happy customers. In time, we were able to generate several authentic positive reviews to counteract the negative ones

This effort took time to yield results. But eventually, the brand's negative reputation faded thanks to both time and the effort of our team. Our client also learned a valuable lesson about cultivating positive reviews from happy customers as often as possible!

Wrap Up

Each of these online reputation management case studies had one thing in common: they succeeded because of the skill and focus of our team. When it comes to managing your reputation through online reviews and other methods, there’s no one better.

The information in this blog post is for reference only and not legal advice. As such, you should not decide whether to contact a lawyer based on the information in this blog post. Moreover, there is no lawyer-client relationship resulting from this blog post, nor should any such relationship be implied. If you need legal counsel, please consult a lawyer licensed to practice in your jurisdiction.