Best Reputation Management Tools In 2024

By using a reputation management tool, businesses can stay on top of the online discourse surrounding their brand. From generating positive customer feedback to responding to reviews, reputation management tools enable you to react to customer sentiment in real-time.

The question is, which platform should you use?

Here are the best reputation management tools available in the market right now.

1. ReviewArm

ReviewArm is a scalable reputation management platform that provides a comprehensive overview of the conversations around your brand. By integrating with all major review platforms and providing a simple dashboard from where you can manage all the customer feedback, it eliminates the need to constantly reevaluate your online standing.

A nifty alert system also ensures you can easily respond to potential reputational hazards immediately without manually evaluating customer feedback on multiple sites.

What makes ReviewArm one of the best reputation management tools out there is the ability to automate the process of generating new reviews. Your customers can receive a simple review request via SMS, email, or WhatsApp when you close the sale, but you can also send out review requests in bulk later on.

Plus, you can reply to feedback automatically with an AI feature that recognizes the tone of the customer review and comes up with a personalized response in seconds.

Pricing: ReviewArm is the most affordable reputation management tool on this list. A free version provides you with pretty much everything you need to effectively manage your reputation but to unlock all the bells and whistles, you should choose the Standard or Premium pricing plans ($49 and $79 respectively).

2. Podium

An intuitive reputation management tool, Podium allows you to acquire new reviews through text messaging but also packs a powerful punch when it comes to direct customer communication. With it, you can manage your customer messaging from different inboxes, thereby simplifying the entire communication process.

Additionally, detailed monitoring and reporting can help you adjust your strategy by receiving valuable insights into your customers’ sentiments..

Pricing: Podium is relatively steep with a price tag starting at $249 per month. You can customize your pricing though, based on the features you want to use.

3. Birdeye

Aptly named Birdeye is the go-to reputation management platform for large businesses. It provides multiple methods of requesting reviews including company websites, email, and text messages.

In addition, it also boasts automatic alerts and tools for monitoring conversations on social networks.

Birdeye also provides various sample responses that you can easily customize to speed up the process of responding to reviews.

Pricing: starting at $299 per month for the Basic plan, Birdeye is one of the most expensive reputation management tools on this list. Fortunately, the company does offer customized prices based on the features you’ll need.

4. Buzzsumo

Buzzsumo may not help you generate new reviews but it can ease the management of your reputation through research. With a cutting-edge alerts system, Buzzsumo can track brand mentions, backlinks, and competitor mentions, as well as keep track of your business on social media platforms like X, Reddit, and Facebook.

Furthermore, you can track your competitors’ reviews, which may inform your overall review management strategy.

Pricing: Expect to pay $199 per month for the basic plan and upwards of $999 per month for a full enterprise package.

5. NiceJob

If you want to automate review invites on a variety of platforms, then NiceJob is a good choice. The most powerful feature is the ability to create a snapshot of products, customer experiences, or services and turn them into “stories” you can send to customers through SMS or email.

Pricing: NiceJob costs $75 per month, making it an affordable option for automatic review requests.

6. Trustpilot

You can Trustpilot to automate your review collection processes, monitor customer feedback as it gets published, and also respond to reviews. While not as feature-rich as other reputation management tools on this list, it easily integrates with most CRM solutions, including Salesforce, Zapier, Magento, and more.

Pricing: for $225 per month, you can access the fundamental features and collect up to 500 reviews each month. If you want to get rid of this limit, it will cost you $900 per month.

7. Reputation Resolutions

Reputation Resolutions won’t supply you with review generation features, but it’s arguably the best option for mitigating reputational threats. From crisis management to reputation monitoring and content removal, this solution is everything you need to safeguard your brand’s online name.

Along with suppressing negative content, Reputation Resolution provides robust audits of your online standing, allowing you to easily evaluate your online reviews, search results, blogs, and various news outlets.

In addition, you can leverage this tool to seek advice from PR people, media placement specialists, and online defamation attorneys who can help you manage a variety of reputational challenges.

Pricing: get in touch with the company to receive a free quote.

8. BrandMentions

To monitor different online channels and source information about your business in real-time, BrandMentions is a good way to go. By tracking conversations on different websites, blogs, and social media platforms, the platform allows you to keep a close eye on the discourse surrounding your business at all times.

BrandMentions also provides comprehensive research tools that allow you to monitor your competitors’ marketing strategies, which can be of great help with SEO and other digital marketing efforts.

Pricing: the cheapest plan is $79 per month. However, to unlock the full potential, you’ll have to part ways with $449 per month for the Enterprise plan.

Manage Your Reputation With Ease

Simply put, your business can’t afford not to care about its online reputation. Monitoring it is vital for growing a trustworthy brand and your customer base.

That’s why we have a whole slew of reputation management tools that allow you to both keep track of what users are saying about your company and boost the number of your reviews, ultimately helping you avoid reputational hazards that could wreak havoc at your bottom line.

All the solutions mentioned here offer something different. We recommend carefully evaluating your budget and needs before settling on a vendor. All of them are robust enough to get the job done one way or another - it’s just a question of what features you need and how much you’re willing to pay.