Why You Should Pay More Attention To Digital Reputation Management

Everyone’s eyes are glued to their phones for most of the day. Unfortunately (or fortunately), we all have to accept that the lines between the real world and the internet are getting blurred.

What does it mean for businesses and their online reputation? 

Quite simply, all the digital information that people encounter can have a major influence on the brand perception of the business. Nowhere is this more apparent than with online reviews. 

Modern consumers trust online reviews as much as they trust a recommendation from a close friend and just a handful of bad ones can harm brand perception and ultimately - sales. 

With that said, maybe the time is nigh to start proactively managing your online reputation. 

But before we mention the best way to approach digital reputation management Tucson, let’s first discuss what this process entails and its benefits, shall we?

What Are The Main Benefits Of Reputation Management?

Digital reputation management describes the efforts to monitor, address, and shape the perception of a brand. For instance, this might include responding to reviews across a variety of digital channels such as social media, review sites, etc.

By investing in digital reputation management Tucson, you can:

1. Boost your brand credibility

Most customers give up on a business for good after just a single disappointing experience. One way to mitigate this hurdle and win back that disappointing customer is by responding to their negative feedback. 

The way you handle an unfavorable review is equally as important as how you respond to praise. 

Why?

You will show that you care about making your customers happy, and by responding to a negative comment with grace, you’re taking the higher road and trying to make amends.

It’s also important to note that negative comments, while disheartening, can be a source of valuable information on what you can actively work on improving in your business. By showing that you value even negative feedback, you’ll be able to capitalize on the opportunity to establish a better relationship with your customers.

2. Increase sales

The majority of customers do a ton of online research before jumping the shark and buying a product or a service (especially if the price is high). Considering this fact, failure to do proper reputation management and letting a bunch of negative reviews pile up can detract customers from choosing you over your competitor. 

There is a direct correlation between your online reputation and your bottom line. A positive reputation simply means more sales. 

3. Enhance customer engagement

You can enhance and boost customer engagement by monitoring different channels and being omnipresent. By swiftly responding to questions, queries, and reviews, you can keep those people invested in your brand. 

Once your potential customers are fully engaged, they are less likely to jump ship and choose a different business over you. 

The challenges of reputation management

Reputation management, and more precisely - review management, does pose a lot of unique challenges. This is especially true for smaller businesses that simply don’t have enough human or financial resources to do this process daily. 

So while managing reviews is not a problem for a big company, a smaller one will struggle with covering all bases. Especially with so many channels and review sites they need to keep track of.

To make matters worse, negative reviews can get out of control. While most customers who are satisfied with your offering will most likely forget about leaving a positive review, an unsatisfied customer is on the opposite end of the spectrum.

A ‘’scorned’’ customer won’t lose any time publicly sharing their personal negative experience they had with your business. As a result, you might end up in a situation where your customer experience is overwhelmingly positive, but a few of those negative reviews are skewing the public perception because you’re failing to make an effort to motivate satisfied customers to leave feedback.

The no-brainer solution would be simply generating more positive feedback. But for smaller businesses that can be easier said than done. 

That is if you try to do it manually. 

Digital Reputation Management Tucson

By leveraging technology, you can manage reviews and your online reputation the way larger companies do only without hiring additional staff. How is that possible?

With ReviewArm, a digital reputation management platform, this entire complex process can be simplified and automated. 

Let’s see what you can do with the digital reputation management Tucson platform.

Our crowning feature helps you generate reviews without a hassle. Normally, the most you can do regarding automation is create a link that leads customers directly to a page where they can leave feedback. However, this leaves much to be desired. 

ReviewArm can help you by sending out an automated review request when a customer triggers a specific action. This way, every time you close a sale, your customer will get an automated message inviting them to leave their feedback. 

You can even send requests manually in bulk by entering customer lists.

The same functionality extends to keeping track of new reviews. One of the best practices for keeping your online reputation squeaky clean is responding to reviews on time. Many customers expect you to respond as quickly as possible. 

Our platform will notify you each time you receive a review on any of the supported review sites. You can then quickly respond through our platform, ensuring you never miss out on an opportunity to connect with a customer.

That brings us to the ReviewArm dashboard that provides you with easy access to all major review platforms meaning you can effectively manage your reputation in one place. 

Your Reputation Matters

Managing your digital reputation is one of the most important steps in growing your business. You could work on your SEO strategy all day or even invest loads of money into pay-per-click ads, but you wouldn’t achieve optimal results.

Why is that?

People will always trust feedback from other users more than they will trust marketing lingo and a collection of buzzwords.

We already mentioned how managing your digital reputation effectively can be a significant challenge. The times are changing, new review platforms are becoming relevant, and customers expect more than just a faceless company.

The best solution for proper digital reputation management Tucson can be done through a platform that provides you with the ability to automate the process. ReviewArm can help you manage your reputation the same way bigger companies do - only at a fraction of the price.

To ensure you don’t lose out on new customers and to keep your reputation squeaky clean, you’ve got to start thinking about automation now. Visit our website to learn more and take the first step toward the best digital reputation management Tucson!