HVAC Reputation Management Strategies

Along with regular digital marketing strategies, HVAC businesses should work hard to establish a solid online reputation. Because most of your customers will be local, to truly succeed in your community, you must attract new clients while maintaining a strong relationship with former ones.

Why, exactly?

Your online reputation directly impacts how potential customers perceive your company. If you have a bunch of negative reviews tied to your company name, you’ll have a hard time attracting new clients. This is because customer feedback has rendered in-person recommendations practically obsolete as most people search for HVAC services online.

Fortunately, HVAC reputation management is something that will fit right into your current marketing strategy - if you know what to do, that is. 

Here’s how you can effectively build and maintain a good standing in the online world. 

1. Ask Your Customers For Reviews

When it comes to HVAC reputation management, you’ll spend a lot of time trying to generate new reviews. This makes sense as positive reviews boost your online rating and provide your potential customers with an accurate representation of the quality of your services.

A higher number of customer feedback also signifies your validity in the eyes of search engines like Google. Hence, you can also expect a noticeable increase in your overall ranking in search results. 

The easiest way to get new reviews is to simply ask. All HVAC services take place in person, which provides you with an opportunity to “pop the question”. Explain how much you value customer feedback and explain your current process. Chances are, they’ll comply and you’ll be one step closer to boosting your company’s reputation. 

We recommend getting your entire team on board with this strategy to achieve maximum results. Encourage your team to ask customers for reviews when they’re on the job by setting up an incentive program. Your employees are a lot more likely to ask for reviews if they can get certain perks like gift cards, free lunch, or performance bonuses. 

2. Send Out Review Requests

A personal touch is very effective, but it’s not without its challenges. Sure, leaving a review may take just a few minutes, but some customers don’t have those two minutes to spare, or more commonly, they may simply forget to do so. 

There’s a good workaround for this - send out review requests after finishing the job you were hired to do. 

With its high open rates, text messaging may be a way to go here. It’s accessible, everyone has a mobile device, and there’s a higher probability that a customer will leave a review once they receive a text containing a review link shortly after you provide them with a service. 

Alternatively, you can use email. While not as convenient as text, it’s very effective for incentivizing customers to provide you with feedback if the initial SMS doesn’t yield results. For example, you can send out an email after 24 hours - it’s not too soon and the experience will still be fresh in their minds. 

Doing this manually will take too much time, so it’s wise to invest in software that automates the process. Certain tools like ReviewArm allow you to send out text or email review requests automatically. This can save you an incredible amount of time you can then use to improve other areas of your business. 

3. Turn To Social Media

Despite social media platforms being an effective method of connecting with customers, businesses seldom use them for HVAC reputation management. This is a shame because sites like Facebook or X are a great way to incentivize past clients to leave a review.

How?

You can turn some of the more positive reviews into graphics you can then share on your pages. Another great way to achieve similar results is to highlight your biggest customer success stories and invite other followers to do the same. 

4. Keep A Close Eye On Your Reputation

So far we’ve spoken strictly about generating reviews. However, HVAC reputation management also deals with paying attention to the discourse around your business in order to maximize the value of customer feedback and anticipate potential harm to your reputation.

This can be hard to do when you consider how many review platforms are out there. ReviewArm can help with this too. 

Through a single dashboard, you can keep track of reviews on different platforms, from Google to Yelp, and so much more. Plus, ReviewArm also notifies you whenever you receive a new review, which means you can fully relax and monitor your reputation without much hassle. 

5. Respond To Reviews

Another important factor of an effective HVAC reputation management strategy is responding to customer praise and criticism. You may generate plenty of reviews, but if you respond to none or only a few of them, potential customers will think you don’t care. 

You may struggle to come up with ideas to respond to positive reviews, so here are a few nifty templates you can customize.

Even though responding to words of praise is important, it’s nothing compared to communicating with customers who are criticizing you. Negative feedback can cause you to lose business, but making an effort to make things right has the potential to minimize or completely avoid the damage to your reputation.

When you apologize to an angry customer, they may still seethe with anger, but will nonetheless appreciate the fact you took the time to interact with them. If everything goes well, you have the option of inviting the customer to discuss the issue online and may even get them to change their mind about you and remove the review. 

In addition to keeping track of new feedback on different review platforms, ReviewArm also uses a state-of-the-art AI model to analyze the content in the review and come up with the perfect response. This feature allows you to save time and come up with high-quality customized responses every time. 

High-Tech HVAC Reputation Management

Many businesses avoid managing reputation simply because it can take a lot of effort. Plus, it’s not something that you can set and forget. HVAC reputation management is a continuous effort, which is why you need software that helps you automate this process.

ReviewArm is not only a perfect solution for all your reputation management needs, but it’s very affordable due to a pay-as-you-go pricing model. In other words, there are no contracts and you’ll pay based on how much you use the solution. 

Want to give high-tech reputation management a spin? Sign up for a free trial.