What Is Electrician Reputation Management And Why It Matters?

Growing an electrician business used to be easier in the past. All you had to do was do a good job, take out an ad in the Yellow Pages, and you could rely on word of mouth to take you from there. 

This particular strategy has been growing less and less relevant over the last 15 years or so, and is practically dead today. Nowadays, electric companies generate most business online.

For instance, someone requiring electrician services is more likely to look for a service provider online after reading through reviews and going through their site. As such, ensuring that the information these customers see is positive can be considered crucial for your ability to get new customers.

You can accomplish this goal through electrician reputation management. 

What Is Electrician Reputation Management?

Electrician reputation management is the practice of monitoring and evaluating the information about your business online. This entails examining feedback from your audience and understanding customer sentiment. In addition, it encompasses addressing any negative feedback and proactively increasing the number of positive reviews. 

Why Should You Manage Your Online Reputation?

Data shows that the typical consumer reads at least one online review before making a purchase. These days, online reviews have emerged as the contemporary social currency, and this trend shows no signs of slowing down. The standing of your electrical business is what decides whether you’ll attract new customers or go bankrupt. 

There’s just one problem, though:

Even the best electrical companies experience occasional setbacks, meaning you won’t be able to keep all clients happy. Thus, your online reputation will occasionally get a few hits in the form of negative reviews. Fortunately, engaging in electrical reputation management empowers you to address negative feedback effectively and potentially minimize its impact on your ability to attract new customers. 

In fact, by managing your reputation, you can even turn these negative pieces of feedback into brand new business opportunities. 

Essentials Of Managing Your Online Reputation

Most businesses have no idea where to start with their online reputation. The good news is that creating a complete reputation management strategy is relatively straightforward.

You can start by doing the following:

1. Claim Your Business

To start enhancing your online reputation, the minimum you can do is to claim your business on various online review platforms such as Google, Yelp, Home Advisor, and such. Having a strong presence on these websites provides your customers with a platform where they can communicate and share their experiences regarding your business. 

This is beneficial for both your reputation and SEO. Think of online reviews as free marketing articles that provide more information to potential customers than anything self-published. Each online review will contain the name of your business, and if you’re lucky, will also include a few relevant keywords, which may help boost your overall search engine ranking. 

2. Establish A Strong Social Media Presence

Some electricians feel uncomfortable with keeping active on social media platforms, but this can significantly improve your online reputation. For starters, social media provides you with access to a new audience and also allows your customers to sing your praises and promote your brand. 

You don’t have to be an influencer. Simply make an effort to engage with the customers, share engaging posts, and use customer feedback on sites like Facebook (which double as robust review platforms) to refine your offerings. 

3. Generate New Reviews

Increasing the number of reviews is a well-known and efficient method of enhancing your online reputation in a short time. Electricians generally believe most customers will leave a positive review if they’re happy with the service, but this is not the case.

Even the most satisfied customers simply forget to take time out of the day to leave their feedback, even when they’re reminded. This makes locking down reviews somewhat challenging, which is why it may be necessary to set up a system of sending out review requests electronically after performing the service. 

4. Respond To All Reviews

Electrician reputation management also involves responding to reviews. This goes for both positive and negative impressions of your business. Happy customers love it when you find the time to thank them for their effort and will likely work with you again because they’ll remember how you behaved online.

On the side of negative reviews, customers will reevaluate their opinion of you if you wholeheartedly apologize and acknowledge the criticism. In some cases, “raging” customers even removed their reviews after the business responded in such fashion. 

What Is The Best Way To Manage Your Reputation?

While all the steps of electrician reputation management are fairly uncomplicated, they’re not necessarily easy to do effectively and consistently. This is why we developed a platform that simplifies and automates the process, allowing electricians to save time while also making sure their reputation is as safe as can be. 

ReviewArm allows you to do the following:

• Monitor Your Reputation From A Single Dashboard

You need to be omnipresent on a variety of online review platforms, but this also increases your workload. ReviewArm makes this a non-issue as it allows you to monitor all customer feedback from one consolidated dashboard. 

• Automatic Review Generation

Manually generating new reviews tends to be overwhelming. Plus, to make certain that a customer leaves their feedback, it’s sometimes necessary to send a review request via email or text. ReviewArm allows you to automate these arduous tasks by sending out automatic review requests when you complete a service. 

• Automated Responses

While automatic responses may seem counterintuitive to genuine reputation management, ReviewArm addresses this challenge with an AI feature that analyzes the wording in the review to generate human-like responses in an instant. This is particularly beneficial for businesses dealing with a high volume of customer interactions, allowing for efficient response without any sort of manual typing.

Electrician Reputation Management At A Reasonable Price

Looking for a cost-effective reputation management platform with seamless automation? 

Then you’ve found it!

ReviewArm effortlessly integrates into your existing marketing stack and allows you to continually achieve results with minimal effort. It’s as if you have another employee working for you, dedicated strictly to growing your online standing - at a reasonable price, no less!

Our pay-as-you-go pricing model has no contracts, which ensures flexibility and allows you to scale up as your business and online reputation grow.

Give it a spin - sign up for a free trial  now!