Can Your Online Reputation Affect Your Lead Generation Efforts?

Many of our clients wonder how online reputation affects businesses and their lead generation efforts, but they fail to realize one thing: implementing reputation management under your overall marketing strategy provides you with more than just positive reviews. - It also helps you capture the attention of consumers and potentially attract more leads. 

So, let’s go deeper into the topic of the tight-knit relationship between managing your online reputation and generating leads.

Lead Generation And Online Reputation Management - How Do They Connect?

How online reputation affects businesses is relatively simple - reputation management is closely linked to lead generation. A positive online reputation is primarily built through customer feedback, informative content, and strong social media presence. All three encourage engagement and attract new customers to your “sphere of influence”. As a result, your business will have an easier time locking down new leads if its online standing is positive.

On the other end of the spectrum, consider how a poor online reputation can harm your lead generation goals. Your product or service may be extraordinary, next-level even, but a few negative reviews blasting you in the digital realm will likely turn off potential customers. 

As such, keeping a close eye on your online brand is an essential strategy for creating and implementing successful lead generation campaigns. 

Here’s a nice example. Say your marketing team is running paid ads. A potential customer sees your ad and decides to look up your business on Google. For the sake of argument, let’s say your business listing is riddled with incorrect information, and the review page is brimming with negative reviews and criticisms you didn’t respond to. This customer will likely decide that investing in what you offer is not worth the risk. 

This is all the more true when you consider a competitor may offer a similar service or product, but their online brand is squeaky clean. 

What are the effects of this issue? You’re basically wasting money on paid ads if you can’t guarantee that what your prospects see online will convince them to convert. 

Online Reputation Management Tips

With the knowledge of how online reputation affects businesses, now it’s time to take a look at ways to improve your standing. While online reputation management is a job in itself, you can fit it right into your regular marketing workflows. 

But what should you do?

Here are a few tips that will help you get on your merry way to online greatness:

1. Become More Responsive

If there’s anything harming businesses and their reputation, it’s their failure to respond promptly. This applies to ALL customer communications, inquiries, concerns, and equally important, customer feedback. 

By responding to negative reviews as soon as possible, you can build trust quickly and demonstrate just how committed your business is to customer satisfaction.

2. Maintain A Strong Social Media Presence

Though social platforms are not generally associated with online reputation management, they can help boost your brand. Engage with your followers regularly by sharing informative content, participate in the discourse with the community, and provide valuable insights. Doing this will form a bond with your audience and significantly contribute to a strong online reputation. 

3. Encourage Communication

The strongest online brands use the internet to demonstrate they’re accessible and always open to communication. Try to encourage customers to freely reach out to you with any concerns or questions. This helps foster a connection with the members of your audience and build a reputation as a company with extraordinary customer service.

4. Monitor The Discourse Around Your Business

Make it a rule to regularly monitor various online platforms, including review site listings and social media pages, to keep a close eye on what people are talking about your brand. Address all negative comments or reviews quickly and professionally. Doing so circumvents any potential damage that may hit your business and always helps maintain a positive brand perception.

5. Post High-Quality Content

Content is king when it comes to your reputation. By putting out informative, high-quality content, you can position your brand as an industry expert and automatically establish credibility as a result of the insights you share. 

6. Generate New Reviews

Last, but certainly not least, you will have to generate new customer feedback continuously to boost your lead generation efforts. This not only helps you put your best face forward but also helps navigate any reputational challenges and enhances local SEO.

Best Way To Manage Your Reputation

Doing all of the above will require a lot of effort and consistency. The reason why most businesses struggle with maintaining and growing their reputation is that they lack the ability to manage their reputation on a regular basis. 

Fortunately, there’s software that can alleviate some of the pressure by allowing you to automate the process. The cutting-edge review management platform ReviewArm helps you maintain a robust and secure online reputation while also saving some extra time.

For instance, juggling multiple online review platforms can be overwhelming. ReviewArm eliminates this challenge by providing a consolidated dashboard where you can easily monitor customer feedback from various sources. This centralized view simplifies the task of staying omnipresent across different review platforms.

In addition, it also takes the hassle out of generating reviews by automating review requests. After completing a service or making a sale, the platform can automatically send out requests to customers via email or text, ensuring a steady flow of customer feedback without the need for manual intervention.

The latest addition came about when we realized that businesses with a larger amount of tickets struggled to maintain consistency in responding to reviews. We implemented an AI feature that automatically analyzes the content of reviews and generates human-like responses instantly. While automated, these responses maintain a genuine tone, addressing customer feedback efficiently without the need for manual typing.

Boost Your Reputation - Increase Your Leads

It’s incredible how online reputation affects businesses by pushing them to generate more leads. Even though you want your customers to be safe when dealing with your company, you also want to make more sales, and proactively managing this aspect of your online presence will undoubtedly help you achieve your sales marks this year. 

ReviewArm only makes the entire ordeal much more simple, which is why we suggest giving our free trial a spin ASAP. We’re sure you’ll love it!