Why Create A Link To Google Reviews?

Without a link to Google reviews, you will be less likely to generate new, positive feedback. This is only natural because, without a quick way of doing so, your customers will have to take extra steps to leave a review. 

Reviews are very important for a few reasons: they can give a great boost to your local SEO but more importantly, they’re a badge of quality that helps attract new customers. As such they are a valuable marketing resource that helps you attract new organic customers and over time reach your business goals.

It all starts with creating a link to Google reviews - here’s how to create it and how you can use it.

Generating A Link To Google Reviews

Creating this link is quite easy if you know where to look. 

The first method involves navigating to your Google Business Profile. Log into your Google Business Profile Manager and find the home tab and click on the Get More Reviews: Share review form. Once you click there, the link to Google reviews will be generated. Now you can click on the link to copy it. You will also be given the option of sharing it on different social media platforms. 

The second method is not perfect, but it will do. It involves conducting a search for your business. Once you can see your listing click on Write a review, a window will pop up. You can then simply copy the URL from the address bar of your browser.

There is one problem with this method, however, the link is too long and looks pretty bad. This is why you can use URL-shortening tools to create links that are worth sharing on different platforms.

Alternatively, you can use a method that lets you generate a link to Google reviews without logging into a Google Business Profile dashboard or the profile manager. You’ll have to find the Place ID Finder tool on the Google Maps developer page. Then, enter the name of the business location and a text window will appear. You’ll see a series of letters and that’s the Place ID.

The next thing you have to do is copy the Place ID and paste it here after the ‘’placeid=’’ part: 

https://search.google.com/local/writereview?placeid=<place_id>

Voila! You’ve got your link to Google reviews.

Best Uses For The Review Link

With a link to Google reviews ready to go, it’s time to find creative and effective ways of sharing it and generating all those sweet nuggets of positive feedback! Here are some of the basic ideas you should try before delving deeper into experimentation:

1. Generate a QR Code

QR codes have become a mainstay in the digital world and whether you have a physical location or you’re operating digitally, you can still benefit from them. A QR code with a link to Google reviews makes leaving feedback quite convenient. That way you can ensure you’re not missing out on potential opportunities from satisfied customers.

For instance, if you have a physical location you can place the code on checkout counters, receipts, or menus. You can even use them in post-transaction emails and any other marketing materials such as pamphlets.

2. Use it in emails

Reminding your customers to leave a positive review after a purchase is the best way to nudge them in the right direction. At the moment, email is one of the most commonly used ways to successfully generate new reviews, and for a good reason - it’s very convenient.

By timing this email right and by including a link to Google reviews along with a visually eye-catching message, you will easily capture the attention of your customers, and convince them they should take a moment to sing your praises.

3. Include it in text messages

Do you know what’s even faster and more convenient than email? 

Text messaging!

Since mobile devices never leave our pockets nowadays this makes them a great way to establish a direct connection with your customers. Luckily, with the help of a short link to Google reviews, you can reduce the length of texts, which increases the chances of capturing the attention of your happy customer.

Most texts are read within a few minutes so a simple link with a cordial request will make a world of a difference in your review generation efforts.

What To Do After Generating New Reviews?

You can’t relax just yet, once you create your link to Google review and receive some well-needed feedback, you have to take things further. The next step is to respond to those reviews.

Most consumers expect a more hands-on approach from a business and that also extends to communication on review pages. Responding to reviews shows that you care about their opinion and are ready to improve your customer experience until everyone is happy.

While responding to positive feedback is easy, as you only have to say thank you for the praises and spread positivity, negative reviews are a bit different. However, since unfavorable feedback can harm your online reputation, you need to work on the way you respond to negative reviews.

If you do it properly, you’ll be able to minimize the damage of unfavorable feedback, avoid losing customers, and most importantly, inspire new customers to choose you over your competitors.

To take things to a next level, on the other hand, we recommend using a reputation management platform that allows you to simplify all aspects of generating and managing reviews.

By relying on technology, you can automate sending review requests via email or text. This can save you valuable amounts of time and ensure you don’t miss an opportunity to connect with a customer.

Equally as important, you can manage, get notifications, and respond to reviews from a single dashboard on all platforms (Yelp, Google, etc.). 

Just like that, you’ll simplify the entire process and still receive all the benefits of review management.

In Conclusion

Generating a Google review link that can be easily shared is a step in the right direction. This step will certainly work wonders for social proof, attracting new customers, and improving your local SEO.

However, to unlock even more benefits, we suggest doubling down on your review management. Try new ways of inspiring your customers to leave feedback, take diligence in responding to feedback, and ultimately, find ways to make the entire process more efficient.

Ultimately, you will get more loyal customers, and one by one, everyone in your city will be eventually awestruck by your business and the customer experience that you offer!