Why You Should Invest In Review Management Software

The thing that separates larger businesses from smaller ones is the way they approach their online reputation. A big company may employ a full team in charge of their online reviews and user comments on different platforms, while small businesses are often oblivious to the importance of their online standing.

No shame there, as smaller businesses aren’t operating on the same scale as their big brothers and they usually lack resources to proactively manage their reviews

Thankfully, managing your online reviews isn’t that much of a challenge nowadays if you invest in modern review management software.

Defining Review Management

Reputation management is a process of boosting your brand’s reputation online and influencing the public discourse around it. For most businesses, the brunt of this process will boil down to review management.

Monitoring customer reviews on different review platforms and social media is necessary for all businesses because customer feedback can absolutely wreck your online reputation. This is especially relevant now when most consumers turn to Google for guidance before deciding whether they want to purchase a product or a service.

To avoid any issues, you should actively monitor and analyze the content, then respond to both negative and positive feedback. More importantly, you should leverage every opportunity to generate positive reviews.

That way, you’ll have no trouble tackling negative feedback while also promoting and generating new reviews to build a positive online presence.

As the best example of review management, let’s look at one of its more important parts - responding to negative reviews.

When a customer posts a damaging review, they’re most likely expressing their main grievance to help other users or simply venting. Instead of ignoring the opinion of an unsatisfied customer, a company can respond in a respectful manner, acknowledge their point of view, and apologize for their mistake.

On the surface level, it’s just a company responding to an angry customer. But once you dig a little deeper, it’s actually a way to  successfully create an opportunity to turn a negative interaction into a positive one and uphold brand image.

Benefits Of Online Reviews

Most business owners are afraid of receiving negative feedback and would rather work hard to suppress it instead of looking at the big picture. Once you step out of the echo chamber and accept customer feedback, you can receive real-time insights into what’s working and what’s not.

By monitoring negative feedback, you can recognize the problems of your current customers and find a way to improve your offerings. On the flip side, positive reviews help you see patterns in what’s working, allowing you to double down on these points and boost confidence in your brand. 

Additionally, favorable feedback is also free advertising for your business, so you should work hard on generating positive reviews constantly. As a side effect, search engines will consider your reviews when ranking your business listing. 

In other words, more positive reviews will equal a better local SEO for your business!

Why Dedicate More Resources To Review Management?

As we mentioned before, most customers expect a higher level of online connection with their business of choice. They expect you to respond to their complaints, and if possible, provide a solution.

However, there’s more to review management, such as:

1. Avert a crisis

Customers can not only be quite harsh, but their online criticism can quickly snowball into a major crisis if not resolved quickly. Just a few ‘’prominent’’ negative reviews can turn customers away from choosing you.

To make matters worse, happy customers aren’t as likely to leave their feedback if you don’t ask them to do so even if the general public opinion of your brand is positive. 

With review management, you can generate new reviews and lessen the blow of negative ones. Ultimately, new customers will see overwhelmingly positive content when they google you. Even if they run into a negative review, they’ll see your efforts to resolve the issue.

2. Increase conversion rates

Because customers hold online feedback in high regard when choosing a brand, inefficient handling of user reviews can turn away potential customers and lead to low conversion rates. 

Naturally, by taking a proactive approach to review management, you can improve your conversion rates and amplify your brand in the process.

3. Increase customer trust

Customer-centric brands can impact customer loyalty and repeat business. Thankfully, review management is in direct correlation with how customer-centric a company is. 

By knocking this practice out of the ballpark, the consumers just becoming familiar with what you offer will perceive your business as trustworthy and customer friendly. 

Why Use Review Management Software?

Similar to an SEO strategy, managing reviews is an ongoing process. Depending on the size of your business, you may have to dedicate a significant amount of time to complete this valuable task.

The problem is - there are too many platforms to look after. 

Just think about it: there’s Google, Yelp, TripAdvisor, and so many more depending on your industry. Without a notification system in place, you may miss reviews as you’ll have to check all of these platforms daily.

At the same time, generating new reviews is a significant challenge when done manually. This is especially true when you consider the fact most customers are more likely to leave a review when reminded to do so with a text or an email.

So how do you solve this challenge? Through review management software.

ReviewArm - The Easiest Way Of Managing Reviews

ReviewArm takes the functionalities of software available only to big companies and puts it in a tiny package accessible to anyone!

With this nifty little platform, you can leverage automation tools that significantly simplify the main processes of managing online reviews. For instance, you can easily set up automation flows that allow you to send out automatic SMS or email review requests - ensuring you never lose an opportunity to receive positive feedback.

This also extends to other processes. You can receive alerts and notifications whenever there is a new review on any major platform and you can respond from a single dashboard. 

If you want to take your business to the next level, sign up for free trial or fill out or contact form to learn about other advanced features of ReviewArm!